About SPARC Canada

The Society of Philippine Artists, Recreation, and Community (SPARC) is a non-profit organization federally registered in Canada. We help and support our kababayans, from newcomers to established businesses, by organizing events that foster community growth and thrive.

Our Team

Here, you can get to know the passionate and dedicated individuals behind our organization. Each team member brings unique skills and experiences that drive our mission forward. Learn more about the people who work tirelessly to create meaningful events, foster community connections, and celebrate cultural diversity.

Rose Ami Seaborn

Executive Director

Rosemarie Ami Seaborn is an entrepreneur with a strong background in the finance services industry in Canada. She is expertly skilled in negotiation, sales, management, and community marketing. She also has a passion to serve and help the Filipino community by organizing events which can help promote the Filipino culture and connect more Filipinos together. Through her events, small Filipino businesses are given great opportunities to thrive.

Danilo "Sani" Baluyot

Executive Director - TOM2025

Sani Baluyot is an interior design consultant with a strong background in events planning and sales management. He is an expert in identifying clients’ needs, offering tailored design and sales management services based on informed decisions to achieve set goals. With his creativity and professionalism, he is sure to achieve goals and make an event successful.

Freddy Lita Mendigoria

Director - Finance

Freddy Lita Mendigoria has a strong background in financial consultancy services. She is currently a Mortgage Agent in Verico Ultimate Mortgage and Finance Solutions Inc. based in Toronto, ON. For the past years, she was also a Life Insurance and Investment Advisor for many insurance agencies.

Our Mission

1 To introduce the Filipino culture and heritage to the mainstream Canadian.

2 To help and assist Filipino entrepreneurs by providing them a venue to promote their products and/or services.

3 To provide exciting avenues in connecting with younger generations that would help keep the culture alive.

4 To influence the youth and involve them in different Filipino and Canadian community organizations that could eventually champion our community causes.

5 To boost the “bayanihan” spirit (refers to the spirit of communal unity, work and cooperation to achieve a particular goal) to help our community in times of need and celebrate their victories.

6 To support other non-profit organizations through volunteer work and fundraising initiatives.

7 To engage with other organizations that stage family-friendly extracurricular activities such as sporting events and entertainment classes that helps them develop their mental health, physical strength and social skills.

8 To connect to our kababayans who just arrived in Canada by guiding them with their post-arrival needs.

Our Vision

A well-connected Filipino community brought together by cultural events showcasing the rich Filipino tradition and heritage.

Our Marketing Partners

Primetime Events Group

PrimeTime Events Group organizes and delivers services that are designed to meet specific needs of each of their clients from concert production, fashion gala, and corporate events. With their team of experts and professionals, they are sure to exceed expectations from per-planning conceptualization to on-site events management.

OnePinoy

OnePinoy is an interactive, social network website establishing the traditional Filipino community in a virtual platform. OnePinoy views everyone as neighbors in the vast neighborhood of Canada. Although divided by province, region, and city, everyone is able to connect and help each other-keeping the bayanihan spirit alive through this platform.